So, down with the fine print, the technical jargon, the tempt�ing symbols of authority, and the slurpy exhortations to trust. Up with putting the insurance Quotes Chimp to the test, forcing them to earn your trust, your respect, and your dollars with good products, good prices, and good service. Up with the kind of state regulation that governs insurance industry affordability and responsiveness, thus truly protecting you. And up with an in�surance industry that will become health and safety advocates for a more secure society. That, ultimately, is what Winning the Insurance Game is all about.